Now, here's something new: Barack Obama's campaign has announced that it will notify supporters of his vice presidential pick via text message.
"You have helped build this movement from the bottom up, and Barack wants you to be the first to know his choice," campaign manager David Plouffe told supporters in an e-mail.
Yeah ... either that, or Barack Obama, the former community organizer, is at work.
Witness the intersection of professional experience and political opportunity maximization: Not only is Obama continuing his record of taking advantage of modern technology to fuel his campaign and the hype surrounding it; he's using this information to put together an entirely new database of people who can be contacted on a moment's notice.
True, the signees will include people who aren't necessarily supporters. But most of them will be. And that will come in mighty handy as the general election campaign heats up and the attacks between Obama and McCain intensify. Obama can -- and will! -- use the text message database to reach supporters to spread the campaign's message of the day, refute anything John McCain says and even remind people to vote on Election Day.
Don't think it will make a difference?
Ask yourself: How much do you think John Kerry would have given for a database that offered quick-strike, instant rebuttal capability -- especially once the Swift Boat Veterans took to the airwaves in 2004?
Regarding the timing of Obama's selection, look for the VP text sometime between Thursday and Monday nights. If the campaign wants to give the No. 2 nominee two shots at the Sunday morning circuit, it'll be late this week; if not, look for the ticket to be rounded out late Monday.
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