Navy Daymare just doesn’t work folks
By Joe McAdory
Let me re-emphasize my eye-rolling feeling for Auburn’s Navy Nightmare promotion for its Halloween game against Ole Miss.
THE GAME WILL KICK OFF AT 11:21 A.M.
That’s right. A nightmare under the sun.
There’s still time to re-launch this gimmick with a new, fun one. Since it’s Halloween, why not encourage fans—namely the kids—to wear their costumes to the game and dub the event Jordan-Scare Stadium? Why not a pre-game costume contest with the top three presented on the Jumbo Tron for the final voting to be made by fan applause? Oh well. I’m not a marketing guru. I just work at the O-A News.
I also wonder how many Halloween-ish puns or catch phrases will be over-used in Sunday morning game stories from sports writers and folks making headlines. I look forward to seeing them.